Climbing to New Heights

After a challenging dairy season and summer, some of our staff were rewarded with a bridge climb in Auckland in celebration of our flagship product, Queen of Calves. Among the climbers were some of our managers, CEO and 5 deserving Product Specialists.


(left to right) Ted Curtis (Treasurer), David McSweeney (Product Specialist, Waikato), Stephen Bell-Booth (CEO), Mark Gilmour (Consultant Vet), Glen Callaghan (Product Specialist, South Waikato), Glenn France (Product Specialist, Canterbury), Brendon Moore (Product Specialist, South Auckland), Paul Jackson (Product Specialist, Manuwatu) and Ben Bell-Booth (Brand Manager).

Bell Booth sponsors postgraduate research at Massey University


Calling all budding dairy research scientists.

2012 sees the launch of the Bell-Booth Research Scholarship at Massey University. Aimed at postgraduate students with an interest in dairy research, the scholarship will provide the successful applicant with $3,000 to go towards their project costs. The aim of the sponsorship is to advance the industry’s understanding of the importance of early calf nutrition and to help develop improved nutrition programmes that will see dairy replacement heifers reach their fullest production potential.

CEO Stephen Bell-Booth comments “as a company we are at the cutting edge of developing nutrition programmes that give calves the best start in life. We are continually looking to improve our programmes and it is with great pleasure we sponsor a student each year to undertake research in this area.”

For more information on the scholarship visit the Massey University Scholarships and Awards webpage by clicking here

Richie McCow raised on the Queen’s diet


Born July 13 2011, ‘Richie McCow’ is the hot property of Peter and Kerry Underwood. He was born lucky. Just look at his face.

The Underwoods farm 200 cows on their dairy property at Maungaturoto in Northland, New Zealand.  ‘Richie McCow’ narrowly missed going to the works, thanks to the very keen eye of the property owner’s son and caregiver, Kyle. About to be loaded on the bobby truck, Kyle spotted a silver fern emblazoned on Richie’s forehead. Kyle thought “this is too good to be true, our very own kiwi icon.” And fortunately for Richie, he’s not only the most spoiled calf on the farm, where he has his own exclusive living quarters, but he’s raised on the diet that his lucky sisters are fed, the Queen of Calves Nutrition Programme.

“We changed over to the Queen of Calves Nutrition Programme in 2010 and we’ve raised some fantastic calves as a result” says Peter. “They develop excellent frames and the rumen development and skeletal structure is to be seen to be believed. All our herd replacements, plus Ritchie are on the program this year”, he said.

Richie McCow has assumed the honorary and unofficial title of Predictor of Rugby World Cup matches, just as ‘Paul’ the octopus who correctly predicted the winner of each of the Germany national football team's seven matches in the 2010 FIFA World Cup, as well as the outcome of the final.

Is Richie predicting an All Black win?  Watch this space

Rural News Article August 2011


Clinical and on-farm trials prove the value of a calf nutrition programme


A Hawke’s Bay dairy farmer who has increased milk production by 100,000kg last year, attributes much of that growth to the use of a probiotic calf feeding system that enhances the nutritional value of milk.

Takapau farmer Donald Fraser started using the Queen of Calves calf nutrition programme three years ago when he and wife Karen opted out of sheep and cattle farming and ventured into dairying.

Kiwi researcher proves milk production claims to US dairy scientists


Farmers struggling to boost milk production should consult recent Massey University research that showcases a proven solution.

Massey University major leader of animal science, Dr Jean Margerison, is currently in New Orleans to address the American Dairy Science Association.